Design Tips for Eye-Catching Banners That Actually Work

Basic design on these pull up banners stand out and are eye catching.

Why Banner Design Matters

Whether you're promoting an event, your business, or a sports club, a well-designed banner can make all the difference. But with limited space and only seconds to capture someone’s attention, every design choice matters.

At 123 Promotions, we’ve helped hundreds of Perth businesses and clubs create banners that don’t just look good — they work. Here are our top tips for designing banners that get noticed and deliver your message clearly.

1. Keep It Simple and Focused

Less is more when it comes to banner design. Too much text or too many images can overwhelm viewers. Instead, focus on one main message or call-to-action (CTA), like:

• “Visit Our Stall Today”

• “10% Off This Weekend”

• “Proudly Supporting Our Local Club”

Use large, bold fonts and avoid clutter. Think of your banner like a billboard — people should get the message at a glance.

2. Use High-Contrast Colours

To ensure your message is visible from a distance, use colours that stand out against each other:

• Dark text on a light background (or vice versa)

• Avoid using colours too similar in tone

• Use your brand colours strategically — they should enhance, not compete with, readability

A bold colour scheme helps draw the eye and improves legibility in both indoor and outdoor settings.

3. Prioritise Readability Over Decoration

While design flourishes and patterns can be appealing, they shouldn't come at the cost of clarity. Make sure:

• Your logo is clear and sized appropriately

• Text isn't obscured by images or textures

• There’s enough spacing between elements so each stands out

Use one or two fonts max to maintain consistency and professionalism.

4. Match the Banner to Its Environment

Different banner types serve different purposes — and your design should reflect that:

• Pull-up banners: Best for indoor use at expos or retail spaces

• Mesh fence banners: Great for windy outdoor areas (go bigger with fonts and spacing)

• Pop-up A-frames: Used at ground level, so keep key text high in the design

• Flags and gazebos: Seen from a distance, so large logos and minimal text work best

If you’re unsure, we’ll help tailor the design to the banner’s use case.

5. Include a Clear Call-to-Action

Every banner should answer: “What do you want people to do next?”

• Visit a website? Include the URL clearly.

• Scan a QR code? Make it big and central.

• Visit a booth? Use directional language: “See us at Stall #23”.

A strong, simple CTA increases engagement and gives the banner purpose.

Bonus: Let the Experts Help

Designing a banner doesn’t have to be stressful. At 123 Promotions, we provide free design support to help you turn your ideas into high-impact visuals. We make sure everything is:

• Print-ready

• Size-appropriate

• Aligned with your goals

Conclusion: Smart Design, Better Results

A well-designed banner can do more than decorate your space — it can attract new customers, create a professional presence, and help your message stick. If you're unsure where to start or want to upgrade your current signage, reach out to 123 Promotions.

We offer:

• Design support & finalisation

• Quality printing

• Excellent customer service to support through the whole process.

Need help designing your next banner? Contact us today or check out our products to get started.

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